You'll be seeing Sydney Pollack in a whole new way very soon. The actor and director will be taking the helm and will be starring in his first commercial called Cliche for Cinglar.

The Hollywood Reporter says the in-theater spot for the company will remind people to keep their cell phones off at the movies. Pollack plays himself, a director who interrupts a very personal call in someone's home.

Cliche will be shown before films on about 7,500 screens in Regal Cinemas (including United Artists Theatres and Edwards Theatres) and AMC Loews theaters around the country.

Cinemark Movie Club