Four days from now, fans around the world will be watching Super Bowl XLIX take place at University of Phoenix Stadium in Glendale, Arizona, where the defending champion Seattle Seahawks will face the New England Patriots in a battle for NFL supremacy. For those who could care less about the big game, Deadline has a rundown of the upcoming movies that will debut new ads during the game, including the highly-anticipated summer releases Terminator Genisys (July 1) and Tomorrowland (May 22). Unfortunately for Marvel fans, Tomorrowland is the only movie Disney is expected to showcase on Sunday, so don't expect to see new footage from the highly-anticipated Avengers: Age of Ultron (May 1) or Ant-Man (July 17).
Earlier this month, Universal Pictures confirmed that it will showcase the summer blockbuster Jurassic World (June 12) during the big game, and the studio will also roll out new ads for Ted 2 (June 26), Seventh Son (February 6) and Minions (July 10), although the Minions ad already debuted earlier today. Along with the Terminator Genisys ad, which will debut during the second quarter of the game, Paramount is releasing a new TV spot for The Spongebob Movie: Sponge Out of Water (February 6), slated to air during the first half hour of coverage, just before Idina Menzel sings the National Anthem.
Lionsgate will debut an ad for The Divergent Series: Insurgent (March 20) during NBC's pre-game show, but fans will get to see the footage online starting tomorrow, January 29 at 9 AM PST. 20th Century Fox will also release a TV spot for Kingsman: The Secret Service (February 13) during pre-game coverage. Sony Pictures and Warner Bros. aren't expected to debut any ads this year, so fans hoping for an early glimpse Batman v Superman: Dawn of Justice during the game will surely be disappointed.
Advertisers are shelling out big bucks to promote their products and services during Super Bowl XLIX, with a record $4.5 million price tag for a 30-second spot, an all-time record which is up 7% from last year's $4.2 million price. Are you looking forward to seeing all of this new footage during the game on Sunday? Or are you disappointed some of your most-anticipated movies won't be on display?