Hollywood Foreign Press Association (HFPA) President, Philip Berk, today announced The 68th Annual Golden Globe Awards will air on NBC on Sunday, January 16, 2011 from 5-8 (PST) and 8-11 (EST) live from the Beverly Hilton Hotel.

Produced by Dick Clark Productions in association with the HFPA, The Golden Globes are viewed in more than 160 countries worldwide and is one of the few awards ceremonies to include both motion picture and television achievements.

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The 2010 show garnered a 14% audience increase from the previous year's broadcast and delivered NBC's biggest non-sports audience in the time period in six years.