While Sony Pictures and director Marc Webb continue to keep their The Amazing Spider-Man villain a secret, merchandising photos keep turning the other cheek at a rapid rate, exposing The Lizard (Rhys Ifans) in all his scaly glory. Over the weekend, we got our best look at this comic book character via a Halloween mask. Hasbro takes it one step further by showing off their 6" version of the razor-toothed baddie while at the NYC Toy Fair. To find out what The Lizard looks like in even more vivid detail, check out the photos below, which also include a cheaper hard plastic version of what we saw this past Saturday.

The Amazing Spider-Man The Lizard Action Figure Photo #1
The Amazing Spider-Man The Lizard Action Figure Photo #2
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The Amazing Spider-Man The Lizard Action Figure Photo #3
The Amazing Spider-Man The Lizard Action Figure Photo #4