The Amazing Spider-Man, a new Marvel Studios reboot of the popular superhero, has been considered in the press to be a straight-up reestablishing of the Peter Parker character and his particular comic book mythos. Marvel Executive producer Avi Arad has come forward to say that isn't entirely true.
Here is what Avi Arad had to say.
"It's not a comeback. You have to look at it this way: Do you want to know more about The Amazing Spider-Man? This movie is going to tell stories that you didn't see in movies 1, 2, and 3."