Prince Lorenzo Borghese will try to find his own Grace Kelly when he romances 25 beautiful American women in the enchanting city of Rome, on The Bachelor: Rome, premiering this fall on ABC.

Prince Lorenzo Borghese, a handsome 33-year-old cosmetics entrepreneur, has been selected to star in the ninth edition of The Bachelor, when ABC's popular romance reality series returns to the network this fall. Once more the series will be set outside the United States in one of the most glamorous, romantic capitals of the world - Rome!

Prince Borghese, whose grandmother, Princess Marcella Borghese, started the famed self-named cosmetics line, is an American citizen who has resided in Manhattan since 1997. However he was born in Milan, lived in Rome and outside Paris, and moved to Connecticut when he was five years old. Proud of his genealogy, his storied paternal ancestors include Pope Paul V (Camillo Borghese) and Cardinal Scipione Borghese, both of whom had an enormous influence on Italian art and beautifying Rome in the 1600s, and who helped finish St. Peter's Basilica. The Borghese family name and crest can be found on the façade of the famous basilica.

"It was a challenge to top the last bachelor -- Dr. Travis Stork," said Mike Fleiss, executive producer of the series, "but an American bachelor who happens to be an Italian prince and shooting the series in Rome - it can't get any better than that."

Lorenzo graduated from Rollins College in Winter Park, Florida, and has an MBA from Fordham University in New York. Although most would think his family name and title would have led him to the right woman, he is tired of being a bachelor, and -- not a fan of serial dating -- is excited to have the opportunity to meet 25 special bachelorettes in the hope of finding the one right woman for him and his own fairy tale ending.

His parents, Prince Francesco and Princess Amanda Borghese, who met at a wedding in Madrid, will celebrate their 40th anniversary in July, and Lorenzo is hoping to find that type of long-lasting, happily-ever-after relationship. He is looking for a woman whose vibrant personality meshes with his own, a best friend with whom he shares that special chemistry which can evolve into a marriage and family. Lorenzo has two siblings himself, an older brother, Scipione, and an older sister, Ilaria, both of whom are married.

Lorenzo is busy juggling a variety of challenging positions in the cosmetics industry. He not only is the founder and president of Royal Treatment Pet Spa, a high-end bath, body and skin care line for pets, using the finest natural cosmetics from Italy, but he is also a managing partner with his father, Prince Francesco, in GT Partners, a private label Italian cosmetics company that sells numerous brands to major department stores. They currently have nine different lines, making them one of the world's largest manufacturers and importers of cosmetics, skin care treatment and bath and body products from Italy. In addition Lorenzo is executive vice president of Multimedia Exposure, Inc., a family owned business which acts as an agency for various products for television shopping channels in the U.S. and Europe.

Lorenzo's challenge to find the woman of his dreams will be set against a backdrop that is both spectacular and familiar to him, including impressive Roman sites such as the historic Forum, Colosseum and Pantheon, the romantic Trevi Fountain and the lush Villa Borghese, the largest park in Rome, which bears his family's name.

The Bachelor: Rome will be hosted by Chris Harrison.