When Marvel's The Avengers hit theaters in early May, it steamrolled all box office competition, earning the top spot for three weeks in a row. Universal Pictures is expecting The Dark Knight Rises to do the same thing when it hits theaters July 20. The studio responded by moving The Bourne Legacy up one week, from August 3, the third weekend Christopher Nolan's Batman finale will be in theaters, to August 10.
Here is Universal's official statement regarding the release date shift.
"Just as The Avengers demonstrated marketplace sustainability that well outpaced traditional patterns earlier this summer, the industry expects a similar trajectory for The Dark Knight Rises. Moving one week further from its release will give The Bourne Legacy an even greater opportunity to maximize its opening box office potential. Moving to August 10 will also allow us to extend valuable promotion for the film across all NBCUniversal platforms during the Olympics, which will dominate television and digital audiences beginning July 27. We are excited about this new chapter in our Bourne franchise and confident that August 10 is the right date for our film and for our industry as a whole."'
The studio also confirmed that recent reshoots, which took place from June 8 through June 14, had nothing to do with the new release date. Second unit director/stunt coordinator Dan Bradley directed the reshoots in place of writer-director Tony Gilroy.
The Bourne Legacy will now square off against the Warner Bros. comedy The Campaign, and Sony's dramatic comedy Hope Springs. The Jason Bourne spin-off would have opened against Total Recall and Diary of a Wimpy Kid: Dog Days if it had stayed in the August 3 frame.