Warner Bros. is looking to mount a remake of the 1981 classic The Cannonball Run, and it may have a unique financing partner in General Motors. The studio and car manufacturer are in discussions for a deal where GM would put up a financial investment in the remake.
The studio is currently considering Guy Ritchie and Shawn Levy to direct the remake. It is said that Guy Ritchie wants Brad Pitt to star, while Shawn Levy is eyeing the project for Ben Stiller to take the wheel. Guy Ritchie is said to have the inside track on Shawn Levy, since both Guy Ritchie and Brad Pitt are repped by Creative Artists Agency, GM's corporate agency.
If the Warner Bros./GM deal goes through, The Cannonball Run remake could showcase the car company's new line, in much bigger ways than a normal product placement deal would allow for.