RedLever, a global studio at the nexus of advertising and entertainment, and multi-talented Director Kevin Tancharoen today announced they are partnering to launch the first-ever original online martial arts competition series The Chosen One, which Kevin Tancharoen will direct. Kevin Tancharoen has quickly made a name for himself in the film, martial arts and dance worlds having directed the 2009 musical revival of Fame and choreographed concert tours and videos for pop icons, including Britney Spears and *NSYNC.
Kevin Tancharoen built his online credentials with the YouTube sensation Mortal Kombat: Rebirth, a video short which received more than seven million views its first week online. Due to the incredible success of Rebirth, Kevin Tancharoen was tapped to work on a Mortal Kombat digital series that will provide never-before-revealed insights into characters featured in the upcoming new Mortal Kombat videogame as well as the game's universe.
The Chosen One adds to Kevin Tancharoen's expanding martial arts repertoire. The RedLever series captures the intense action of martial arts in front of a live studio audience and delivers it to the Web. Fighters from across the country will gather to compete on one stage, working with world-renowned martial artists, fight choreographers and stunt teams to create a thrilling online entertainment experience. Through its exclusive relationship with Joost Video Network, RedLever will distribute The Chosen One to more than 350 million unique users around the world. The series is available for brand sponsorship, in-show integrations and co-branded promotions.
"We are excited to partner with one of the most sought-after directors and producers in martial arts to launch The Chosen One. As RedLever continues to create original online content for brand partners and sponsors, we are committed to seeking out new creative collaborators like Kevin Tancharoen, who not only take production value to new levels, but also bring a unique vision to the project, which will in turn captivate audiences," said Richard Shore, president of RedLever. "The Chosen One offers brands an unprecedented opportunity to reach the vast audience of martial arts enthusiasts and fight junkies who seek out this sort of content online."
"The success of Mortal Kombat: Rebirth made me incredibly aware of the power of the online medium, and I have been exploring how I can continue creating for and interacting in the digital space," said Kevin Tancharoen, director "Collaborating with RedLever on The Chosen One gives me the perfect opportunity to combine my passion for filmmaking and martial arts, while reaching a truly global audience in a unique way."
In eight elimination rounds, The Chosen One contenders will team up with a famous martial artist to learn various choreographed, action-packed sequences and perform in front of a panel of judges comprised of martial arts celebrities. Every routine will be a spectacle complete with lighting, music, costumes and props. After a single elimination in each episode, The Chosen One is left standing.
Contestants for the series will be handpicked from the more than 30,000 martial arts schools across the country. Producers are looking for diverse talent ranging from those who have studied martial arts for years to recreational participants. To apply online or for more information about The Chosen One, visit the official website.