Viacom's Comedy Central is breaking the mold of iTunes television pricing. Full episodes of The Daily Show With Jon Stewart and The Colbert Report will be available either singly or at a significantly lower cost when purchased using a new option called Multi-Pass, says The Hollywood Reporter.

The two shows also are the first daily programs to be offered on Apple's iTunes Music Store. Individual episodes are priced at the standard $1.99. The Multi-Pass alternative costs $9.99 for the next 16 first-run episodes, each automatically delivered to the consumer's computer the day after it airs. Repeats are not included. Apple vp iTunes Eddy Cue said Multi-Pass should not be considered as Apple moving toward offering subscriptions.