One of NBC's most anticipated fall series' will be taking the pilot episode on the road before the series debuts. According to The Hollywood Reporter, NBC's The Event is partnering up with Eventful Inc. and their popular Demand It platform and the top 5 cities who "demand it" will receive a pilot screening before its series premiere, which is set for Monday, September 20 at 9 PM on NBC. The show is coming off a successful pilot screening at Comic-Con last week and they're taking it even further with this new contest.
"The Event premiere episode delivers the action and adventure it promises, so we are excited to share it and feed the enthusiasm generated from Comic-Con," said Adam Stotsky, president of NBC entertainment marketing. "Demand It creates an innovative and interactive win-win opportunity for fans and the show -- what better way to spread the word."
The campaign is already in full swing at Eventful.com where all you have to do is vote for the city you live in or live nearest to and the top 5 cities will be treated to screenings of the pilot along with giveaways and more. The contest ends on September 3. You can learn more about the show and its cast below.
The Event is an emotional high-octane conspiracy thriller that follows Sean Walker (Jason Ritter, The Class), an Everyman who investigates the mysterious disappearance of his fiancée, Leila (Sarah Roemer, Disturbia), and unwittingly begins to expose the biggest cover-up in U.S. history. Sean's quest will send ripples through the lives of an eclectic band of strangers, including: newly elected U.S. President Martinez (Blair Underwood, Dirty Sexy Money); Sophia (Emmy Award nominee Laura Innes, ER), who is the leader of a mysterious group of detainees; and Sean's shadowy father-in-law (Scott Patterson, Gilmore Girls). Their futures are on a collision course in a global conspiracy that could ultimately change the fate of mankind. Ian Anthony Dale (Daybreak) and Emmy winner Zeljko Ivanek (Damages) also star in the ensemble drama. The Event is a production of Universal Media Studios and Steve Stark Productions. Stark (Medium, Facing Kate) serves as executive producer, Nick Wauters (The 4400, Eureka) is creator/co-executive producer and Jeffrey Reiner (Friday Night Lights, Trauma) is the director/executive producer.; Evan Katz (24) also is an executive producer.