For a brief moment it looked like the format war had ended.

In a story from Digital Bits, it looked the war between HD-DVD and Blu-ray disc might be coming to a halt.

How you might ask?

Well, it seemed like Universal, the stalwart supporter of only HD-DVD titles, was going to go "format neutral" and support both next generation titles. It seemed that perhaps Blu-ray discs strong sales numbers of players and software, cheaper Blu-ray players on the horizon and the HD-DVD AACS having "been compromised," might have finally gotten Universal Studios Home Entertainment president Craig Kornblau to start thinking about endorsing both formats.

Apparently, the news of this rumor created both elation and fear. There were those that were excited about Blu-ray basically being declared the winner of the format war, and there was also fear on the part of the HD-DVD enthusiasts. And who could blame them if you consider what VHS eventually did to Beta?

Well, all of this talk turned out to be just that because in this statement from the aforementioned Craig Kornblau, Universal Home Entertainment's support of HD-DVD isn't wavering in the slightest:

"Rumors circulating that Universal has switched allegiances to support Blu-ray are totally false. We are committed to a line-up of incredible HD DVD titles worldwide this year and continue to be a vocal participant in the promotion of HD DVD. The reality is that HD DVD continues to offer better value for consumers with the lowest prices for hardware, the highest quality content and superior interactive experiences."

Evan Jacobs