Lionsgate has initiated another phase of its viral marketing campaign for The Hunger Games, which opens in theaters nationwide March 23. The site has launched, and if you enter the "citizen access" password "#lookyourbest" you can get an early look at the site, with a new photo of Elizabeth Banks as Effie Trinket. Take a look at this new photo below.

Elizabeth Banks as Effie Trinket in <strong><em>The Hunger Games</em></strong>

Users can also enter their email address to be notified when the first "issue" will be released. It seems there is much more in store with the viral campaign for The Hunger Games before its March 23 release.