TLC has given a green light to THE PETRA NEMCOVA PROJECT (working title), an eight-part series starring international supermodel and activist Petra Nemcova.
The series travels the globe in search of undiscovered model talent, who will be brought to New York to audition for potential contracts with NEXT Model Management. Petra Nemcova will serve as a mentor and friend to the prospective models, as they learn the business of fashion and modeling. Using her own life experiences, Petra will advise the models on how to succeed in the fashion industry, and will also underscore the importance of having a well-rounded life, including giving back to communities important to each of them. NEXT will ultimately determine how many of the models deserve a contract with the agency.
"In a television environment flooded with competition-based reality shows, we wanted to create a series that goes behind the scenes of the real modeling industry and showcases how real women become models," said Christian Drobnyk, senior vice president, programming and development, TLC. "We're delighted to work with Petra Nemcova, who is not only a supermodel, but is also an amazing role model."
"This is a series about hopes, dreams and aspirations and overcoming the real life obstacles of the modeling industry. I'm excited to show the audience the true competitiveness and often gritty side of becoming successful in this industry," said Dave Broome, executive producer.
"As a model and humanitarian, Petra is constantly raising the bar. I am confident that this new endeavor will achieve the same results," said Tommy Mottola, legendary record executive and executive producer.
Stunning supermodel, Petra Nemcova has taken the fashion industry by storm since she was crowned cover girl of the highly anticipated Sports Illustrated Swimsuit issue in 2003. She has appeared in advertising campaigns for high-end brands such as Pantene, Lancaster, Graff, La Perla, Max Factor, Clarins, Cartier, Rampage and most recently, Fortunoff. Petra's sultry looks have been featured in Vogue, Vanity Fair, ELLE, Harper's Bazaar, InStyle, Glamour, Cosmopolitan, Ocean Drive and Marie Claire to name a few. A survivor of the 2004 Asian Tsunami, Nemcova founded the Happy Hearts Fund (www.happyheartsfund.org) in 2005 to aid children in need who have suffered loss or hardship as a result of natural, economic or health-related disasters. Happy Hearts has raised over $1.5 million to help children in Thailand, Sri Lanka, Indonesia and Pakistan live healthy, happier lives filled with hope instead of fear.