Last year, we reported that Marvel is teaming up with Hero Ventures for The Marvel Experience, a massive travelling show that will hit the road later this year. While the exact dates have not been announced yet, Marvel has released an illustration of what this 80,000 square-foot complex will look like from the outside. Take a look at the photo, then read the official press release for more details.
Canvassing a 2-acre footprint of more than 80,000 square feet, this state-of-the-art, custom built multi-Dome complex will represent the first time a venue of this type, size and scope will be utilized for a mobile tour. From the outside, The Marvel Experience resembles a temporary S.H.I.E.L.D. installation or "Mobile Command Center," with the facility's apex towering more than six stories high. Inside, a maze of connected Domes will lead guests through an array of interactive games and original animated short films including the first- ever traveling motion-based ride, where guests become immersed in this original adventure only found in The Marvel Experience. This unique, themed entertainment experience is scheduled to visit select US and Canadian markets for weeks at a time in each city and is designed to engage audiences through compelling family entertainment with a production value consistent with the iconic nature of the Marvel Super Heroes.
The touring experience was designed in concert with a team of industry renowned all-stars and award winners including one of the motion picture industry's most noted concept artists, Aaron Sims, who art directed the illustration. Sims, who will also be offering up his unparalleled vision for the Tour's character and environment animation is no stranger to the Marvel Universe. He has brought Marvel characters to life through his work on numerous feature films including, Marvel's The Incredible Hulk, Sony's The Amazing Spider-Man, and Fox's X-Men: First Class. Sims is one of the Industry's most prolific special effects artists having worked with Steven Spielberg on A.I.: Artificial Intelligence and War of the Worlds, Michael Bay's Transformers and many other visually spectacular films.
Here's what Rick Licht, Hero Ventures' CEO, had to say in a statement.
"The Marvel Experience and our innovative Dome environment is the future of themed entertainment. Aaron and our entire team have done a masterful job in setting the table for us with their magnificent designs and creativity for this dynamic experience."
Executive Producer Michael Cohl added his own statement.
"This Marvel experience employs new technology and new concepts that we think will make this one of the most exciting shows ever produced. It will be a truly unique experience."
Hero Ventures COO Doug Schaer had this to say in his statement.
"The Domes are central to the singular story line that pulses through The Marvel Experience and are enhanced by state-of-the-art design applications and graphic elements. The interior will feature an exaggerated comic-style utilizing projected high-tech imagery, amazing fabricated set pieces and virtual simulations to advance the story. Our guests will be interacting directly with multiple Marvel Super Heroes, as well as members of S.H.I.E.L.D., as they take their place in the Marvel Universe."
Marvel's Sean Haran, Vice President of Business Development, also added a statement.
"We are excited to collaborate with Hero Ventures to bring our millions of Marvel fans an exciting new way to interact with and experience their favorite characters, in a never-before- seen environment. Hero Ventures brings a refreshing and magical approach to showcase our characters in a way that is sure to be a thrilling and unforgettable experience in a uniquely iconic venue."