The signs were all around them - and U.S. moviegoers responded in staggering numbers to the 6/6/06 opening of the The Omen, with the thriller taking in $12, 633, 666 -- the largest Tuesday opening in motion picture history.
Twentieth Century Fox long-planned the unusual Tuesday opening to capitalize on the date - 6/6/06 - a sequence of numbers indicating the Mark of the Beast (Satan). The record opening day figure, ending in 666, also reflects the story's Satan/Anti-Christ themes.
The Omen, a contemporary thriller based on the 1976 classic film, centers around a young boy named Damien, the son of an American diplomat and his wife. Damien's family is unaware he is destined to become the Anti-Christ - until shattering events reveal the terrifying truth.
The Omen stars Julia Stiles, Liev Schreiber Mia Farrow, and Seamus Davey-Fitzpatrick. John Moore directed from a screenplay by David Seltzer. Moore and Glenn Williamson are the producers.