While most film studios flock to Facebook in a means to promote their latest project, Sony is not able to advertise their upcoming David Fincher directed biopic The Social Network on the popular social networking site despite the fact that it is based on Facebook and its cofounder CEO Mark Zuckerberg. Some are speculating that the contents of the film are to blame, as the story being told by Fincher doesn't paint the man in a very good light. And the two teaser trailers released only go on to exemplify that notion.
All Things Digital is reporting that Sony did try to advertise on the site, but were denied. Steve Elzer, SVP of Media Relations for Sony's Columbia TriStar Motion Picture Group stated, "Facebook's advertising guidelines don't allow ads to reference the company unless Facebook has cooperated with the object of the ad. So, we won't be advertising there given these parameters."
All Things Digital spoke with Mark Zuckerberg earlier in the year, and he made it clear that he dreads the film's release, due to inaccuracies in the book upon which it is based. Facebook PR head Elliot Schrage confirmed that The Social Network ads would not be popping up on Facebook anytime soon, "My understanding is that they asked us for our ad guidelines and decided not to advertise on us after receiving them. I don't think they ever submitted ad copy for us to review."