The Weinstein Co. and WWE have signed a deal for distribution, production and talent of their upcoming videos.

Under the deal, Genius Products, which is majority-owned by TWC, has landed a deal to distribute all World Wrestling Entertainment homevideo; Variety says the Weinsteins and the WWE will also tag-team on direct-to-video pics, with the two co-producing and co-financing an unspecified slate of movies. WWE wrestlers could also star in Dimension films.

The home video deal starts immediately.