According to The Hollywood Reporter, Bob and Harvey Weinstein are ramping up their new DVD machine, slotting their first release and tapping ex-MGM Home Entertainment publicity chief Steve Wegner to spread the word. The brothers have set a March 21 release date for their first title, Derailed, a thriller based on the best-selling novel by James Seigel.

The DVD will be released through Genius Products, which has exclusive U.S. home video distribution rights to all films, both theatrical and direct-to-video, that are owned or controlled by the Weinstein Co.