Who Wants to Be a Millionaire producer Michael Davies is looking to produce a new reality show entitled The World's Strongest Celebrity. According to Variety, this will be a star-centric update of the long-running The World's Strongest Man competition.
The show will find well-known personalities from the film and TV world competing against each other in what can only be described as a Battle of the Network Stars for the 08s. The series will feature modified, over-the-top events such as the airplane pull, the log lift and the fridge carry.
The show is currently being shopped to different networks at this time. It does not have a set start date.