According to The Hollywood Reporter, several of the movie industry's top executives said Wednesday that piracy is forcing them to think about radically shortening the time between when a film hits theaters and when it is released on DVD.

Warner Bros. Entertainment chairman and CEO Barry Meyer said he envisions a day when some major movies, not just animated family fare, debut on DVD simultaneously with their theatrical release.

"Your premiere will be in Wal-Mart," he said. Meyer's sentiments were echoed by Sony Pictures Entertainment chairman and CEO Michael Lynton and Fox Group chairman and CEO Peter Chernin during a discussion Wednesday at the Milken Institute Global Conference in Beverly Hills.

"The day you have a public performance of a movie anywhere in the world, you can count on the fact there will be a physical product on the streets in Asia, Eastern Europe, Russia within a few days," Meyer said.