Imagine getting to watch all the clarity of HD-DVD... in your car.

In a story from Home Media Magazine, it looks like Toshiba Matsushita Display Technology Co. is currently in "development of small and medium-sized liquid crystal display (LCD) monitors," with the end goal being to create "an in-car HD DVD player."

Toshiba Matsushita Display Technology Co. is actually a joint venture between Toshiba Corp. and Matsushita Electric Industrial Co., which is Panasonic, who happens to be "primarily a supporter of rival format Blu-ray Disc."

The "in-car" HD-DVD player is expected to hit "the market in 2008 at an undisclosed price. Instead of a standard remote control, the device would offer a touch screen control."