DreamWorks Pictures and Paramount Pictures' co-production Transformers set an industry record for a non-sequel of $155.4 million in its opening week, surpassing the previous record held by the original Spider-Man in 2002. In addition, during its first full day of release on Tuesday, July 3, Transformers grossed $27.8 million, the biggest Tuesday in industry history, surpassing the second Pirates of the Caribbean adventure. The following day, July 4th, the Michael Bay-directed action adventure posted another industry best for the holiday of $29 million, outstripping Spider-Man 2 in 2004.

For DreamWorks and Paramount, Transformers three-day debut of $70.5 million was the top non-sequel and top live-action film ever. This propelled Paramount over the $1 billion mark in domestic gross in 189 days, the earliest any studio has reached that benchmark in a calendar year. The year 2007 will be Paramount's highest grossing since 1998, when it reached $1.046 billion, a figure that will be surpassed by the end of the coming weekend.

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Over the past week, Paramount reclaimed its status as the #1 studio in market share, which it held earlier in the year, from April 21 to May 3. In addition, Transformers was DreamWorks' fourth straight #1 opening film following Norbit, Blades of Glory and Disturbia.

Other records established by Transformers include:

-- Top July 4th weekend ($70.5 million) for a non-sequel, surpassing the studio's own War of the Worlds in 2005 ($64.9 million).

-- Best July opening weekend ($70.5 million) for a non-sequel, surpassing 2001's Planet of the Apes ($68.5 million).

-- Top daily gross in July ($29.073 million) for a non-sequel, besting Planet of the Apes ($24.6 million).

-- Top Wednesday gross of all time ($29.073 million) for a non-sequel, beating the previous record holder 2004's The Passion of the Christ ($26.6 million).

-- Top Thursday gross ($19.177 million) for a non-sequel, beating 1996's Independence Day ($17.3 million).

-- Best live action movie debut ($70.5 million) for Paramount or DreamWorks, with the previous personal bests being War of the Worlds ($64.9 million) and 2005's The Ring 2 ($35.1 million) respectively.