TV Guide announced today that the company was joining forces with SCI FI Channel and Landmark Theatres to host a free, exclusive in-theater screening of the mid-season finale of the hit series Battlestar Galactica. The program will be shown on Thursday, December 14, 2006 in Landmark Theatres in Los Angeles, New York City, Dallas, Chicago, Atlanta and St. Louis.
TV Guide is promoting these special multi-city screenings across all of its platforms including, TV Guide magazine, TV Guide Channel and TVGuide.com. SCI FI is also promoting the screening on its Web site and in its weekly newsletter. Fans of the program interested in signing up to attend Thursday's event can get further information at www.tvguide.com/screening.
"We're excited about this screening which will turn the mid-season finale of Battlestar Galactica into a true community event," said Rich Battista, chief executive officer at TV Guide. "Given the popularity of so many of today's television programs, we believe there is great potential for us to host future events like this where we can help build buzz for a show and create interesting sponsorship opportunities, both for TV Guide and for our partners."
"We are delighted to be working with TV Guide and SCI FI Channel on the screening of Battlestar Galactica in our Landmark Theatres," said Mark Cuban, owner of Landmark Theatres. "Our theatres provide an ideal community venue for audiences and fan groups to share in a unique TV viewing experience."
"We are proud to partner with TV Guide and Landmark Theatres on this unique consumer outreach," said Dave Howe, executive vice president and general manager of SCI FI Channel. "Battlestar Galactica's intensive drama, award-winning special effects and overwhelming critical acclaim will make SCI FI's popular series an incredibly thrilling big screen experience."