Universal Pictures Chairman Adam Fogelson and Co-Chairman Donna Langley announced some breaking news about a popular Hasbro brand today.

Taylor Lautner (The Twilight Saga) will play the title character in the upcoming 3D superhero adventure Stretch Armstrong, to be released in 2012.

Stretch Armstrong is moving to 2012 to allot time to shape the project into a 3D superhero adventure and to accommodate Lautner's existing commitments.

"In the past two years, Taylor has emerged as a real star at the global box office. He brings the perfect balance of energy and athleticism to the role of an unlikely super hero with a fantastic super power," said Langley. "We couldn't be more pleased that he has agreed to be our Stretch."

Stretch Armstrong is based on the iconic action figure made popular around the world beginning in the 1970s and re-launched in the 1990s. Academy Award-winning producer Brian Grazer will team with Hasbro to bring Stretch Armstrong to life. Steve Oedekerk has written the screenplay, and Hasbro's Goldner and Schneir also produce.