Tyler Perry's 34th Street Films has picked up an untitled feature pitch from the scriptwriting duo Jennifer Heath and Michele J. Wolff (Ella Enchanted), marking it the production company's first project.

According to Variety, the plot is being kept under wraps. But company president Ozzie Areu described it as "the ideal launch for our company, speaking to a mainstream audience while appealing to the sentiment of Tyler's loyal demographic."

Perry formed 34th Street Films last fall to produce projects under his imprint but written and directed by outside talent.

No production date has been set.