Universal Pictures is ready to turn the popular Hasbo board game Candy Land into a live-action feature, and has set Etan Cohen to write and Kevin Lima to direct the new project.

According to Variety, the project is the first film to emerge from the deal Universal made last February with Hasbro, whose properties are the basis for the summer tentpole films G.I. Joe: Rise of Cobra and Transformers 2: Revenge of the Fallen

The tyke-friendly board game isn't as obvious an inspiration for a movie project as those other Hasbro brands, but the studio has tapped talent adept at comedy and family fare.

No production date has been set.