The release date for Us has been pushed back slightly by Universal Pictures. This news comes just after it was announced that the latest from director Jordan Peele, which serves as his follow-up to the smash hit Get Out, will hold its world premiere on the opening night of the SXSW Film Festival on March 8. Originally, Us was scheduled to open on March 15, but now, given the premiere, they've decided to bump that back ever so slightly.
Us will now open on March 22, giving it an extra week following its debut at SXSW. This is more of a good sign than anything else, so horror fans need not be concerned. This will simply allow more time for the buzz from the premiere to sink in, as opposed to rushing the movie out in theaters a week later. This also gives it an additional week's worth of cushion between Captain Marvel, the latest from Marvel Studios, which opens on March 8 and is expected to be a massive hit at the box office. It's a move that signifies confidence in the final product on the part of the studio.
Us sees a woman named Adelaide heading back to her beachside childhood home with her family. Haunted by trauma from her past, coupled with a series of eerie coincidences, she feels her paranoia elevate as she grows ever certain that something bad is going to happen to her family. Following a tense beach day with their friends, the Tylers Adelaide and her family head back to their vacation home. But when night comes, they discover four mysterious figures in their driveway, who turn out to be terrifying doppelgangers of themselves known as the Tethered.
The cast includes Lupita Nyong'o, Winston Duke, Shahadi Wright Joseph, Evan Alex, Elizabeth Moss and Tim Heidecker. As he did with Get Out, Jordan Peele serves as writer and director, in addition to producing through his Monkeypaw Production company. The first trailer for Us was released on Christmas Day and, aside from promising a visually wild and violent modern horror thrillride, the video has been viewed around 20 million times through the studio's official Facebook and YouTube pages, which bodes well as interest in the movie is clearly very high.
In its new release date, Us will be opening up directly against Lionsgate's Five Feet Apart, which is aiming for the young adult crowd, and Richard Linklater's latest, Where'd You Go Bernadette? But having more space between Captain Marvel will certainly play in its favor, and those releases seem like a decent bit of counter-programming. All eyes will be on this movie, given the success of Get Out, which grossed $255 million worldwide working from a tiny $4.5 million budget, on its way to an Oscar win for Best Original Screenplay, and a Best Picture nomination. Universal Pictures is undoubtedly hopeful that Jordan Peele can capture that same magic this time around as well.