The self-titled "Rocky of Comedy," Andrew Dice Clay, is coming out of retirement and he's pulling out all stops to do it with a multi-media blitz -- writing a book, cutting a record, producing his own Sirius radio show and playing to the types of crowds that made him a legend. In the VH1 series Dice Undisputed viewers will get an intimate and often hilarious look into the highs and lows of this heavyweight king of laugh's personal and professional life as he fights to get back on top. "Dice Undisputed" premieres Sunday, March 4 at 10:30 PM*. VH1 has picked up 7 episodes of this half-hour series.

Dice's controversial macho image often collides with his real family life as the man behind all the limericks and leather tries to find a balance between being a devoted father of two teenage sons (11 and 16), dealing with a broken marriage, juggling a relationship with his strong willed ex-wrestler fiancee Eleanor and facing the challenges of middle age. Also thrown into the fray is his posse of friends and road crew, otherwise known as his "dysfunctional, middle-aged entourage," including "Wheels," his ever-dieting buddy; Todd, his witless road manager; "Happy Face," his stone-faced ninja-trained bodyguard; and Uncle Lee, his doting mentor who spouts sage advice at the drop of a hat. While this rag-tag group of buddies often offers unwanted advice, their presence gives Dice an endless supply of comedic rants for his stand-up.

For additional show content including "Punk'd By Dice" segments where Dice plays practical jokes on family and friends log onto VSPOT (http://vspot.vh1.com), VH1's broadband channel.