VH1's new scripted half- hour comedy I Hate My 30's, takes an irreverent look at the end of prolonged adolescence by introducing us to a group of thirty-somethings struggling with the realities and responsibilities of finally being an adult. VH1 has produced eight episodes of the series premiering July 26th at 10:30pm. VH1 will air each episode's premiere commercial-free.
On July 16, ten days prior to its on-air premiere, I Hate My 30's will "sneak" premiere in its entirety across multiple screens including VH1.com, VH1 Mobile, VH1 On-demand through various cable providers' VOD offerings and Joost. In addition to the premiere episode, Joost will offer the entire 8- episode season in advance on July 16 - a first for both VH1 and Joost. Beginning on July 17, the premiere episode of the series will be available on several "digital-to-own" platforms including, iTunes Store (www.iTunes.com), Amazon Unbox and AOL Video.
Set in the second homes for many thirty-somethings (the office and the local coffee shop), I Hate My 30's is hosted by Dr. Rod, the kindly yet twisted owner of Dr. Rod's Turn Your Head and Coffee. Each week, Dr. Rod sets up an issue that is explored through the skewed (and occasionally surreal) perspective of our characters. Carol can't decide if she should focus on career or love; Travis wants to party but has a wife and kid at home; Chad won't stop playing video games to pay his bills; Mandy has to watch all her sorority sisters walk down the aisle while she remains single; and Corey buries himself in work and fantasy books to forget that his wife left him. Each episode ends with a piece of sage advice from animated co-worker C.L. Fox, whose run-ins with ex-girlfriends, bookies, and the law, provide many cautionary tales for the group.
If you loved the 80's, you're probably in your 30's now. And like many of the beloved sitcoms of those years, I Hate My 30's tries to solve the characters' (and the audience's) problems by the end of the half hour. But this show does it with a decidedly 21st century dose of irony. As Dr. Rod would say, "Your 30's are the time for prioritizing, for deciding what is really important to you -- even if what you think is important, isn't."
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