In anticipation of the new toys tied in to this summer's Iron Man movie, Hasbro has invited fans in to Iron Man's Hall of Armor. Each week, the Hall of Armor will be updated with a detailed profile of another of the seven toys in the Iron Man action figure line.

Currently, the site features the Iron Man Mark III (with launching repulsor blast) and Iron Man Mark I (with launching flame blast) toys. Silhouettes of the other figures can be seen, and will be unveiled over time.

The site also links to animated web episodes featuring Iron Man, as well as links to news about Hasbro's other superhero action figures.

Iron Man, directed by Jon Favreau, stars Robert Downey Jr., Terrence Howard, Jeff Bridges, Shaun Toub and Gwyneth Paltrow. The film tells the story of Tony Stark, a billionaire industrialist and genius inventor who is kidnapped and forced to build a devastating weapon. Instead, using his intelligence and ingenuity, Tony builds a high-tech suit of armor and escapes captivity. When he uncovers a nefarious plot with global implications, he dons his powerful armor and vows to protect the world as Iron Man. Iron Man flies into theatres May 2, 2008.