Vivid Entertainment is about to go Blu in an HD sort of way.

In a story from Home Media Retailing, it appears that the porn company is hoping to release it's first Blu-ray disc or HD-DVD sometime in the early part of 2007.

"We are very interested in [the two formats]," said co-founder of Vivid, Steven Hirsch. "While adult is always looked at as the new driver in technology, at some point it has to be affordable. [Blu-ray and HD DVD are] not there yet, although we are willing to take a chance because we feel the market will be very soon."

Vivid puts out about 60 new DVDs every year "in addition to 24 compilation releases per month."

Hirsch went on to say that the biggest problem with going to the next generation formats is cost. For example a Blu-ray disc, "would cost $50,000 per release for the authoring fee, compared to $10,000 for standard DVD. In addition, replication for Blu-ray is about 10 times the cost of a standard DVD."

According to Hirsch, a single "adult title sells about 5,000 units annually."

Evan Jacobs