If Wal-Mart was going to get into the cheap HD-DVD player market it would be a good idea if the company itself knew about it.

In a story from PC Magazine, Wal-Mart is claiming that "leaks concerning Taiwan-based consumer electronics manufacturer, Fuh Yuan, partnering with TDK in China to manufacture the $250-299 players, had no merit."

"The article... was full of inaccuracies and we had no participation in it," a spokesperson for Wal-Mart stated in an email.

Wa-Mart offered no comment on their "internal business with suppliers" but they did offer that "no deal was imminent"

Currently, Wal-Mart supports both HD-DVD and Blu-ray but with their global reach and ubiquitous presence domestically, they could certainly have a huge role in determining the ultimate winner of the format war.

All of this started with the a statement that was posted on Fuh Yuan's website about an order by Wal-Mart for two million HD-DVD players. On Thursday Fuh Yuan released the following statement:

"We are sorry to correct the statement that we have two million HD-DVD players order from Wal-Mart and manufactured by China Great Wall Group," Fuh Yuan said. "The actuality is that we had not received yet. We are asked to provide the schedule to Wal-Mart and cost to determine the quantity even more than two million, if the cost is good enough and timing is correct. So the capacity is under consideration. Any qualified manufactured base group will be welcome."

Wal-Mart claims that it plans on selling "both Blu-ray and HD-DVD" players and software "in its stores and online, at least until a definitive winner in the format war is declared."

Presently, "the retailer sells both HD-DVD and Blu-ray players, including Philips' $900 Blu-ray BDP900/37 player and Toshiba's $350 HD-D1 HD-DVD player."

The Wal-Mart spokesperson said that consumers can export those prices to "decrease" and that "in the coming months... consumers will choose which format will dominate, and that could happen by the end of this year."

Evan Jacobs