Warner Bros. is scaling back it's projections on HD and Blu-ray.
According to Video Business, the studio "has adjusted downward its projections for consumer spending on the new HD DVD and Blu-ray Disc formats this year, citing limitations on the availability of high-definition hardware."
Warner Bros. went on to say that "consumers spent just $30 million on high-def hardware and software through September, about half what Warner forecast would be spent in the period."
The studios "senior VP of market management Steve Nickerson said spending slimmed because most manufacturers delayed high-def player launches."
When the studios projections were presented earlier in the year, "Pioneer, Panasonic, Sony and Philips were among those expected to have launched Blu-ray Disc players by now. All those companies are now anticipating October through December launches. Panasonic players did start shipping to specialty electronics stores at the end of September."
According to Nickerson, "$750 million will be spent on high-def DVD hardware, down from initial projections of $1.5 billion to $1.9 billion. About $150 million will be spent on software, according to Warner's revised forecast, down from earlier $225 million to $500 million projections."
Further hurting projections is the fact that "restricted PlayStation 3 quantities should continue to hinder early high-def revenue" going into the Fourth Quarter.