The Los Angeles Times spoke with Alan Horn, the President of Warner Bros. about the less-than-expected performance of Superman Returns as well as other WB movies this year:
Horn declined to divulge figures, but a person familiar with the studio's internal projections said Warner's cut of the Superman Returns profit was expected to be $50 million to $60 million. The film cost $209 million to produce and more than $100 million to market worldwide.
"I thought it was a very successful movie, but I think it should have done $500 million worldwide," Horn said. "We should have had perhaps a little more action to satisfy the young male crowd."
Still, he's betting Warner has firmly reestablished the Superman franchise and is planning another installment for summer 2009.
Overall, an interesting article! CLICK HERE to view the entire story on The Los Angeles Times website.
Dont't forget to also check out: Superman: The Man of Steel