Warner Bros. might be the company to end the format war.
In a story from The Hollywood Reporter, "Warner Bros. Home Entertainment Group and LG Electronics announced Thursday plans to bow dual format software and hardware, respectively, next week at the Consumer Electronics Show in Las Vegas."
Under the name of Warner's Total HD, this new disc "will feature a movie in both the HD-DVD and Blu-ray Disc formats on one disc." The hope is that this will eliminate confusion and allow more people to adopt the next generation format of DVDs and players.
LG Electronics plans to launch "the world's first dual-format high-definition disc player, capable of playing both Blu-ray Disc and HD-DVD content. The unit will be released in the United States in early 2007."
"While Warner Home Video has enjoyed a market advantage by producing products in both high-definition formats and it continues to support HD-DVD and Blu-ray, we believe the Total High-Definition Disc will ease the way to mainstream consumer adoption of these formats," said Warner Home Video president, Ron Sanders. "In addition, THD offers a much-needed solution to our retail partners by providing some relief to the current inventory and space issues presented by having to offer consumers standard DVDs as well as two separate high-definition formats."