Warner Bros. has picked up screen rights to the book Drink, Play, [email protected]#K, the chauvinist male response to the chick best-seller Eat, Pray, Love.

According to The Hollywood Reporter, Drink, Play, [email protected]#K by comedy writer Andrew Gottlieb is soon to hit bookshelves and tells the fictional story of Bob Sullivan, a man who, seeking solace after his wife leaves him, goes on a bender in Ireland, takes a gambling jaunt to Las Vegas and embarks on a sex-tourism trip to Thailand. Grove Press is scheduled to publish the book early next year.

Gottlieb is a comedy writer who helped create Z Rock, the satiric IFC series loosely based on the lives of rock stars that the network will debut this month.

No production date has been set.