To promote WarnerBlu.com, a new web site that showcases Warner Bros. extensive catalog of movies available on Blu-ray Disc, Warner Home Video is launching the 100 Days of Blu-ray sweepstakes, featuring a grand prize Blu-ray home theater system and 100-disc Blu-ray library.

Designed by Warner Bros. Advanced Digital Services, the 100 Days of Blu-ray sweepstakes will run from November 13, 2008 through February 20, 2009 on WB.com. This innovative sweepstakes offers players the chance to win multiple bonus entries in addition to their daily entry in their quest for the grand prize. Bonus entries can be scored by participating in a trivia game related to Warner Bros.' featured Blu-ray title of the day. Also, Warner Bros. will award the featured title of the day to one lucky winner each day.

WarnerBlu.com is a one stop destination for consumers who want to learn more about Blu-ray, browse the expansive number of Warner titles available on Blu-ray Disc, see what titles are coming soon, look for special offers, and make purchases to build their home library.

To see what this new site has to offer and for more information on the 100 Days of Blu-ray sweepstakes, check out WarnerBlu.com.