Warner Home Video (WHV) has announced the launch of two new programs, "Warnerblu Buy 5 Get 1 Free," the Studio's first-ever Blu-ray Disc customer loyalty program, and an HD-DVD trade up program, "Red2Blu," which offers HD-DVD owners the opportunity to upgrade their Warner Home Video releases on HD-DVD for a Blu-ray Disc of the same movie.

For those who have chosen to watch movies at home the best way possible, with the picture and sound that you can only get on Blu-ray Disc, the new "Warnerblu Buy 5 Get 1 Free" program offers consumers one free Blu-ray movie for every five participating titles purchased through April 6, 2010 (shipping and handling not included). "Warnerblu Buy 5 Get 1 Free" is open to residents in the United States and Canada.

To join "Warnerblu Buy 5 Get 1 Free," consumers register at

Warnerblu.com/rewards. After joining, members earn one credit for each subsequent WHV Blu-ray title they purchase. Once their Blu-ray title is registered, their Warnerblu account is credited, and when they reach five Blu-ray titles, they will be able to select a free WHV Blu-ray Disc (plus shipping and handling).

The first participating Blu-ray release is Yes Man,released on April 7. For details and restrictions and a list of upcoming participating WHV titles, visit WarnerBlu.com/rewards.

In addition to "Warnerblu Buy 5 Get 1 Free," WHV has announced a new

program, "Red2Blu,"for those who want to upgrade titles they currently

own on HD-DVD to Blu-ray. By visiting Red2Blu.com, consumers can trade up virtually any of their WHV HD-DVD titles (up to 25) for the same title on Blu-ray for a small fee plus shipping and handling. For details and restrictions, visit Red2Blu.com. "Red2Blu" is available to residents of the United States only.

Also, to promote the launch of "Warnerblu Buy 5 Get 1 Free," WHV is launching the "Blu-ray Today" sweepstakes, featuring a grand prize of $5,000. Once they enter the sweepstakes, customers can return to the web site every day for additional entries (one per day). The "Blu-ray Today" sweepstakes runs now through April 6, 2010 on WarnerBlu.com.

To register for "Warnerblu Buy 5 Get 1 Free," to take advantage of

"Red2Blu," and for more information on the sweepstakes, visit

Warnerblu.com/rewards or Red2Blu.com.