Taking the concept of direct-to-video a step further than the flurry of recent sequels to theatrical movies, Warner Home Video on Thursday announced a branded line of video premieres. The first three films greenlighted for Warner's new Raw Feed line will be from producers Tony Krantz, John Shiban and Daniel Myrick.

According to The Hollywood Reporter, these and all other films in the series will be edgy, hip thrillers, "a little bit Alfred Hitchcock meets 'The Twilight Zone,' " according to Warner Home Video senior vp theatrical catalog Jeff Baker. Baker said this marks the first time Warner Home Video has gone outside of its own library product to develop and produce a line of movies.