New Line Cinema and MSN have teamed up to stream the first six minutes of the latest film from director Brett Ratner (Rush Hour, Rush Hour 2, Red Dragon). The footage will be available for viewing on Monday in the U.S. by visiting http://movies.msn.com(We'll also have the clip here at MovieWeb) and will be promoted through integrated sites across the MSN network such as the MSN homepage, MSN Entertainment, and MSN Video for easy discoverability. New Line Cinema will additionally be supporting the video promotion through national print advertisements out this week. MSN is additionally supporting the release of the film with a sweepstakes promotion, in which the winners will be flown to the Bahamas to stay in a beachfront cottage like Pierce Brosnan and Salma Hayek enjoy in the movie.
"We are excited to offer MSN visitors a first look at the opening minutes of After The Sunset that highlights the film's great mix of action and comedy," said Russell Schwartz, New Line's president of domestic marketing. "We are also very pleased to be working with MSN on its first online offering of such an extended sequence prior to theatrical release."
"MSN will showcase an unprecedented amount of streaming video of the upcoming film debut of 'After The Sunset' to intensify the buzz-building campaign," said Joanne Bradford, MSN vice president and chief media revenue officer. "Meeting both marketer and consumer needs in one comprehensive and entertaining package is a tribute to the progress we've made in the interactive space to connect brands with an engaged and massive audience."
After The Sunset begins where most great heist movies end -- with master thieves Max and Lola (Pierce Brosnan and Salma Hayek) escaping to a tropical paradise to enjoy the spoils of their labor. The thieves are content to settle into their new life after crime, until their nemesis from the FBI (Woody Harrelson) tracks them down, convinced that they are actually plotting to pull off a million-dollar theft from a nearby "diamond cruise." The allure of the alleged scheme captures Max and Lola's attention and sets off a cat and mouse game of friendship, suspicion and thievery. Filmed on location in the Bahamas, After The Sunset also features an outstanding ensemble cast including Don Cheadle (Ocean's 11) and Naomie Harris (28 Days Later) as locals with an eye on Max's game.