After a string of ambitious online investments, NBC hopes to snatch even more viewers by giving its audience an online preview of its new drama Heist. Through a partnership between the network and Microsoft, MSN Video began offering an exclusive 16-minute sneak peak of the show Tuesday that will remain available until the program's March 22 debut.
The Hollywood Reporter says MSN will stream the series' first two episodes in their entirety after they premiere on March 22 and 29.
Executive produced by Doug Liman (Mr. and Mrs. Smith and The Bourne Identity), Heist is a fast-paced NBC series that revolves around Mickey O'Neil (Dougray Scott) and his hand-picked crew of career criminals as they attempt to simultaneously rob three of Rodeo Drive's most renowned jewelry stores during Academy Awards week. Meanwhile, the LAPD is hot on their trail.
This new series premieres Wednesday, March 22 at 10 p.m. PT/ET on NBC.