Dr. Seuss' Horton Hears a Who is coming to theaters on March 14. Over the weekend, Fox ran a unique contest where cities all across the country were turned into "Who-villes." These cities held gatherings where people would scream "We are here!" (the line from the film) and the city that recorded the highest decibels will win a hometown screening of the movie. We've been provided with a video featurette from this loud event. Click below to watch footage from this one-of-a-kind promotion.
UPDATE: The winner of this promotion, and new "WHO-ville" is Huntsville, Alabama. Their event was attended by their Mayor, Mayor Loretta Spencer and a very enthusiastic crowd that met in front of the Von Braun Arena parking lot before a Hockey Game (Huntsville Havoc vs. Columbus, GA Cottonmouths) to yell, "We Are Here!"
Mayor Loretta Spencer said "I am so proud of our city and excited to be hosting the VIP screening of Horton Hears a Who as something special to give back to our wonderful community - the military, the children and all of the residents who make the town such a special place to live."
A "who's who" of comedy, led by Jim Carrey and Steve Carell, bring to life Dr. Seuss' beloved Horton Hears a Who! An imaginative elephant named Horton (Carrey) hears a faint cry for help coming from a tiny speck of dust floating through the air. Although Horton doesn't know it yet, that speck houses an entire city named Who-ville, inhabited by the microscopic Whos, led by the Mayor (Carell). Despite being ridiculed and threatened by his neighbors who think he has lost his mind, Horton is determined to save the particle...because "a person's a person no matter how small."