According to The Hollywood Reporter, Wayne Wang is attached to direct Rocket Fuel for Winners, which will tell the story of self-proclaimed "King of All Pimps," Jason Itzler. Itzler owned one of New York's top escort agencies, NY Confidential, but his highflying lifestyle eventually landed him behind bars. He also fell in love with his star employee, to whom he eventually proposed marriage.
Rocket Fuel for Winners was the agency's motto. Itzler was the subject of a New York Magazine cover story, but the movie will be based on Itzler's life story rather than the article.