Way back in 2011, MGM secured the rights to the popular Where's Waldo? books, created by Martin Handford. There haven't been any updates on the project since then, but now the studio is finally moving in the right direction, with The Tracking Board reporting that Seth Rogen and Evan Goldberg have signed on to produce. The site reports that, at this time, the longtime writing and producing partners have only agreed to produce, and it isn't known if they may also write, direct or star in the adaptation.
Created by Martin Handford and first published in 1987 by Classic Media, Where's Waldo? is one of the most recognizable characters in the world and a pop-culture icon. A publishing phenomenon with more than 55 million books sold worldwide from New York to Sydney to London to Tokyo, Where's Waldo? books are available in more than thirty-eight countries and have been translated into more than thirty languages. Where's Waldo? has also been spotted in gaming, selling millions of Apps for iPhone and iPad.
The live action adaptation centers around the title character, a janitor/inventor, who embarks on several adventures over the world, appearing in iconic locales from the past, present and even the future. This new report reveals that an earlier version of the script centered on the time travel aspect, after Waldo accidentally activates a time machine and tries to find a way back to the love of his life, Wilma. Over the past several years, several writers have worked on the script, such as Marc Hyman, Adam Rifkin, Adam Cooper, Michael Berg and Todd Berger taking a crack at the script.
The project was first set up at Paramount, Nickelodeon and Universal before finding its current home at MGM. John Schultz was attached to direct at one point, before moving on, as MGM tried to find new talent to attach to this project. The studio was trying to find experienced producers/filmmakers who loved the books but could also bring a "millennial sensibility,' which resulted in Seth Rogen and Evan Goldberg coming aboard. They will produce for their Point Grey company alongside Roger Birnbaum and Tom Engelman, with Eric Ellenbogen serving as executive producer for Classic Media Productions.
Seth Rogen and Evan Goldberg are producing the upcoming comedy sequel Neighbors 2: Sorority Rising, which hits theaters on May 20, and their new TV series Preacher is set to debut at South By Southwest before airing sometime this summer on AMC. They are also producing the animated comedy Sausage Party, arriving on August 12, and they also have projects like Jazz Cops with Kevin Hart and The Something with Zach Galifianakis and Bill Hader in development.