Elvis: All-New Digital Transfers and Widescreen Presentations Coincide With Yearlong 50th Anniversary of Rock 'n' Roll Celebration.

Elvis Presley fans will rejoice as Warner Home Video helps celebrate the 50th Anniversary of Rock 'n' Roll with the release of six of the King's popular movies -- It Happened at the World's Fair, Double Trouble, Speedway, Spinout, Harum Scarum and The Trouble With Girls. All of the new DVDs are remastered in new 16x9 digital transfers, include an Elvis Presley trailer gallery and all are available August 3 at $14.97 SRP.

Elvis's first film for MGM since 1957's landmark "Jailhouse Rock" and the first of more than a dozen movies Presley would do for that studio, "It Happened at the World's Fair" returns to the home entertainment market for the first time since 1992. A young Kurt Russell, who grew up to play Elvis in 1979's biopic and later appeared in "3000 Miles to Graceland," makes an early film appearance.

Over the course of his career, the king of rock 'n' roll starred in 31 feature films and two theatrically released concert documentaries. His music was as much a part of his box office success as his good looks, sensuality and charisma. In fact, some of his top-selling songs were from the movie soundtracks. Eleven of his soundtrack albums made it into the top ten on the Billboard Top 100 Album charts and of those, four became number one hits. He had 30 hit singles that went to #1 and a recent USA Today poll placed Elvis at the top of the list as the solo artist with the highest album sales (117.5 million).

Before selling more than one hundred million records, Elvis recorded his first record, "That's All Right," in 1954 at the Sun Studio in Memphis ... and rock 'n' roll took off. To commemorate, the city is marking the music genre's 50th Anniversary throughout 2004. On July 5, Memphis will lead the nation in the celebration with a "Global Moment in Time" and a nationwide radio tribute. Additionally, the 1st Annual Elvis Film Festival will be held August 11 at the Paradiso Theatre in East Memphis.

Brian B.