Netflix's stake in the video subscription business might be taking a backseat to the recently launched Vdio, which is the brainchild of a cofounder of Skype and Rdio, Janus Friis, reports Deadline.

Tech and gadget site Giga-Om revealed Tuesday that Vdio had 200 active monthly users on Facebook which had grown to 3,000 several hours later when Deadline checked. The Facebook app required for access is available only in the U.K. and those users are told that Vdio is "coming soon." Currently, Vdio's website has a main page that features an alternating display of images from high-profile TV shows such as Mad Men, Breaking Bad and The Tudors and movies like The Dark Knight.

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Giga-Om dug into some of the backstory for this new site, and found that Project WBS, which according to an SEC filing raised some $5.6 million a year ago, and its directors include numerous longtime tech buddies and financial advisers of Janus Friis and his Skype cofounder Niklas Zennstrom. There are also folks "who worked for TV Guide, NBC and the music subscription incarnation of Napster, as well as the former leader of Skype's visual design team, someone who did content acquisition for Netflix" - and a systems engineer who worked at NASA's Jet Propulsion Laboratory and is experienced in "data management and modeling, data analytics, and statistical analyses of large data sets, including data mining, visualization, and interpretation." Most of the people are located in Los Angeles.