To promote the release of Fantastic Four: Rise of the Silver Surfer on DVD, Continental Tire North America, Inc. is teaming with Twentieth Century Fox Home Entertainment to present the "Continental Tire Power of 4 Sweepstakes." Anyone who purchases four Continental-brand tires from September 17th to January 17th 2008, will receive a digital picture frame, and have an opportunity to enter the "Power of 4 Sweepstakes". The Grand Prize is a customized Fantastic Four: Rise of the Silver Surfer 2007 Dodge Charger. Other pries include a customized Gibson Guitar, an X-Box 360 and copies of Fantastic Four: Rise of the Silver Surfer on DVD.

From the press release:

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'This program will expose the Continental brand to millions of consumers. We felt that the promotion with Twentieth Century Fox's DVD release of the Fantastic Four: Rise of the Silver Surfer was a perfect fit,' said Travis Roffler, CTNA's Director of Marketing. 'It's not only a perfect venue to build brand image for Continental, but it provides a unique and exciting way to sell tires.'

The sweepstakes will be supported with point-of-sale displays at 3,000 Continental tire dealerships nationwide; with a Web banner ad campaign; and with ads in Primedia, HFM and DUB Magazine.

The Fantastic Four, from legendary Marvel Comics, is considered the 'First Family' of Superheroes. It is the longest running comic book series in history, running continuously for more than 40 years, having launched in 1961.

CLICK HERE for more information on the sweepstakes.