Tomorrow, February 16, 2007 Dimension Films will simultaneously debut the trailer of the highly anticipated double feature Grindhouse across four different platforms including online, via mobile phones, on television and in theaters nationwide. The trailer will debut exclusively online on Yahoo! Movies, for mobile users on Verizon Wireless V CAST, on television during CW's WWE Friday Night Smackdown! and the Sci-FI Channel's Special Unit 2, and in theatres prior to Ghost Rider. This marketing strategy that will reach millions of viewers has never been done before. It was announced today by Bob Weinstein, co-chairman of The Weinstein Company and Dimension Films.

Sanjeev Lamba, executive vice president of marketing and new media for Dimension Films stated, "'Grindhouse' is a once-in-a lifetime movie event, a double feature created by two of the most exciting directors in movies today, Quentin Tarantino and Robert Rodriguez. We are delighted to be able to celebrate the unique spirit of the movie with an unprecedented simultaneous launch of the trailer across different media - giving our audience the opportunity to get a taste of 'Grindhouse,' through their medium of choice."

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This trailer launch is one of many initiatives being implemented for the marketing campaign, highlights of which include special television promotions with leading television networks including TNT, F/X, USA, the Sci Fi Channel, Spike TV, ESPN, MTV and VH1, a range of collectibles from NECA, in store support from Blockbuster and a soundtrack from Maverick Records.

Dimension Films' Grindhouse opens in theaters nationwide on April 6, 2007.

Grind house (n):

A theater playing back-to-back films exploiting sex, violence, and other extreme subject matter.

From groundbreaking directors Quentin Tarantino and Robert Rodriguez comes the ultimate film experience: a double-bill of thrillers that will recall both filmmakers' favorite exploitation films. Grindhouse will be presented as one full-length feature comprised of two individual films helmed separately by each director. Tarantino's film, "Death Proof," is a rip-roaring slasher flick where the killer pursues his victims with a car rather than a knife, while Rodriguez's film explores an alien world eerily familiar to ours in "Planet Terror." Welcome to the Grindhouse - it'll tear you in two.

Quentin Tarantino's "Death Proof" stars Kurt Russell, Rosario Dawson, Vanessa Ferlito, Jordan Ladd, Rose McGowan, Sydney Poitier, Tracie Thoms, Mary Elizabeth Winstead and Zoe Bell. "Death Proof" is produced by Elizabeth Avellan, Robert Rodriguez, Erica Steinberg and Quentin Tarantino and is executive produced by Bob and Harvey Weinstein.

Robert Rodriguez's "Planet Terror" stars Rose McGowan, Freddy Rodriguez, Michael Biehn, Josh Brolin, Jeff Fahey and Marley Shelton. "Planet Terror" is produced by Elizabeth Avellan, Quentin Tarantino and Robert Rodriguez and is executive produced by Bob and Harvey Weinstein.