Earlier this year Warner Brothers announced the sequel to its successful 2010 blockbuster Clash of the Titans would be called Wrath of the Titans. Problem was, at the time, the name was already trademarked by comic book publisher Bluewater Productions.
Bluewater, who had already published two comic book mini-series under that moniker, recently announced that an agreement was reached with the studio whereby the movie will carry the previously announced Wrath title in exchange for licensing rights to the name.
"It's a win-win for everybody,' said Bluewater president Darren G. Davis, "We saved Warner Brothers millions in possible rebranding expenses and Bluewater gets to keep the name for various Greek-themed projects."
According to Bluewater, several projects are already in the final stages of development including motion comic based on the two previously published graphic novels (2008's Wrath of the Titans. Also a new graphic novel through SCB, Wrath of the Titans: Revenge of Medusa) will be out in February, a new series and a book aimed at juvenile readers by CW Cooke and Ramon Salas. Also in development is a radio drama broadcast from Colonial Radio Theater, which will air in February on Sirius/XM.
Bluewater has also hired a licensing agent Danny Simon from "The Licensing Group" to help develop other related properties such as toys, video games and more.
"We are thrilled to have been selected by Bluewater Productions to represent their titles for licensing. Bluewater Productions has developed action/adventure properties that are highly creative, and the kind of material that has proved so success in attracting fans and generating successful licensing programs.," said Danny Simon from the Licensing Group.
The movie, which is scheduled to release in 2012, is still officially listed as Clash of the Titans 2 on IMBD, but Warner Brothers is now free to use the name as the official movie title. Bluewater's licensing efforts will not include character likenesses or other materials directly attributed to the film but take a more classic approach.
"Our version of Wrath is being retooled for a younger audience. The original graphic novels (written by Davis and his brother Scott Davis), will stand alone as individual stories, but going forward, our Wrath universe will be more in line with classic mythology," Davis said. "It's going to be part action -adventure, part education and all fun."
Both graphic novels, single releases are still available through traditional retail outlets, comic book shops and several online venues including Amazon.com and the Barnes and Noble online stores. Digital versions of each book are also available on the Nook and Kindle.